 tool builds upon three phases of a partnership between a brand and cultural institution and tracks how online communities are reacting to the partnership overtime. Below you can explore the method on your own and read about specific cases analyzed by Backscatter and Roskilde Festival.

How to design a joint brand activation, which resonates with the two partners' target groups?

Designing

How are different communities reacting to the joint brand activation?

Monitoring

How are different communities interacting around a chosen societal issue?

Scoping

Method and case studies

People are increasingly expecting brands to take a stand on societal issues.
Companies who want to create a strong emotional bond with their target groups will have to show real commitment to agendas that are important to them. Culturography gives brands and cultural institutions a data-driven approach to engage in meaningful partnerships and tracks how different communities react to the partnership. By doing so we set out to challenge the traditional way in which we calculate the value of partnerships between cultural institutions and commercial partners. 

We replace traditional quantitative goals - as for example a degree of exposure among specific target group segments - with a qualitative understanding of developments in brand affiliations to communities. The platform itself is open source and shared under a 

. This means that you are free to reuse the platform for your own datasets and adapt the code as you like, as long as you cite the Culturograhy project and share any adaptations you make under the same license for others to use.

More on the project

Culturography is the study of how people interact around different topics of interest and form communities online. 

The method helps brands and cultural institutions position their core values and strategies in the right communities, by engaging in mutually beneficial partnerships.

Culturography

A digital method that helps brands
engage in meaningful partnerships
with communities that matter to them

What is Culturography?

Culturography is the study of how people interact around different topics of interest and form communities online.
The method helps brands and cultural institutions position their core values and strategies in the right communities, by engaging in mutually beneficial partnerships.

Culturography

A digital method that helps brandsengage in meaningful partnershipswith communities that matter to them

What is Culturography?

Culturography is the study of how people interact around different topics of interest and form communities online. The method helps brands and cultural institutions position their core values and strategies in the right communities, by engaging in mutually beneficial partnerships.

A digital method that helps brands
engage in meaningful partnerships
with communities that matter to them

Culturography is the study of how people interact around different topics of interest and form communities online.
The method helps brands and cultural institutions position their core values and strategies in the right communities, by engaging in mutually beneficial partnerships.